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A New Paradigm in Business—The Naba Way

I was reminded of our vibe when I read the excerpt below from Carl Jung’s Nietzsche's Zarathustra, notes of the seminar given in 1934-1939. Since NABA's conception, I have been steadfast in...

I was reminded of our vibe when I read the excerpt below from Carl Jung’s Nietzsche's Zarathustra, notes of the seminar given in 1934-1939. Since NABA's conception, I have been steadfast in my efforts to ensure that we build a community with beautiful conversations and relationships…. as opposed to objectifying another human by saying anything and doing anything to complete a transaction. In other words, relational > transactional. I’m unwavering in my belief that if you do right by people, you eliminate the need to build a back door that is bigger than the front door. Loyalty and sustainability exist in spaces where people know you are genuine in your efforts to show up for yourself and others.

In order to build sustainable relationships and sustainable community, we have to develop a deep respect and love for ourselves. If we can hit the bulls-eye on how we lovingly and authentically serve - then we will not only experience success but also find deep fulfillment and affection for the process of creation.

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