A Vision Born from Within
Naba began as a spark of inspiration during our CEO Austin Tice's deep meditation practices. Through these inward journeys, he witnessed the disconnection and distractions plaguing modern life. He envisioned a better way of living—an ecosystem that propels people forward through a community that nurtures the soul, enriches the mind, and connects hearts.
From these moments of insight, the concept of Naba—the Natural Art of Being Alive—came to life. What started as a single idea has blossomed into a thriving community where shared wisdom, meaningful learning experiences, and collective support empower every member to live with intention, purpose, and joy.
The Naba Team
Behind Naba is a dedicated team committed to guiding you on your wellness journey:
Austin Tice
CEO & Founder @Naba
Austin Tice, a Texas-born entrepreneur and former baseball player, brings his passion for community, leadership, and wellness to Naba—aiming to elevate well-being nationwide with the same determination that once fueled his pursuit of championships.
Scott Carlin
Chairman @ Naba
Scott Carlin, former President of HBO Domestic Television who spearheaded iconic shows like The Sopranos and Sex & The City, joins Naba as Chairman—bringing his visionary leadership and passion for transformational learning to help make Naba a daily habit that uplifts and enriches lives.
Brian Cummings
CMO @ Naba
Brian Cummings, our CMO who helped turn a once garage startup into a $100+ million wellness success, is now blending creative direction with a passion for holistic health to revolutionize well-being—when he's not chasing after his three daughters or running toward a better world.
Deanna Gabriel Vierck
VP of Course Dev @ Naba
Deanna Gabriel Vierck, our VP of Course Development and a Certified Clinical Herbalist and Nutritionist with nearly 20 years of experience, channels her passion for holistic wellness into guiding creators to deliver transformative teachings at Naba—embodying our mission to inspire others to live fully, passionately, and with a focus on holistic well-being.
Chris Fleck
Director of Education @ Naba
Meet Chris Fleck: our Director of Education who fuses 15+ years of digital storytelling into crafting transformative courses at Naba—when he's not blending minimalism and smoothies, he's hiking through the seasons with his family, always asking the questions that inspire real change.
Claudia Esquivel
VP of Marketing @ Naba
Meet Claudia Esquivel: our VP of Marketing who fuses creativity, transformation, and digital innovation to steer Naba's vision—when she's not shaping wellness journeys, she's podcasting wisdom, painting masterpieces, or hiking spiritual trails with her daughter.
Michael Estrella
Executive Producer @ Naba
Michael Estrella is a storytelling wizard with over 20,000 hours of Hollywood production magic under his belt. At Naba Studios, he brings visions to life with heart, authenticity, and a good dose of fun along the way.
Baley Bodden
Art Director @ Naba
Baley Billy Bodden brings creativity and wellness together as Naba’s Art Director, transforming ideas into visual experiences that inspire. With over 13 years in visual arts, she fuses artistic talent with business savvy to elevate Naba’s community art collective.
The Foundation of Naba
Naba is a vibrant community of individuals embracing their potential and stepping into a bold new chapter of life. We believe that each of us is here for a reason, and now is the time to rise to the challenge and create something extraordinary within ourselves and the world. No longer content with playing small or staying in the shadows, we choose courage, authenticity, and purpose. Together, we're shaping a future defined by connection, growth, and the power to make a lasting impact.
Our commitment to improving well-being and supporting personal growth is rooted in an ethos that values:
